Amy McPherson writing portfolio

As a freelance writer, I have been published both in Australian and international consumer and custom publications. My works mainly focus on travel, lifestyle and social issues, with the occasional branch into corporate writing, where I have worked on a number of custom content tailored to specific businesses and briefs.

Like my style? I am available for commissions! Contact me


> TRAVEL FEATURES <

Five reasons you’ll love Austria’s Bregenzerwald – Vacations & Travel Mag, 13 October 2017

Carpe Diem on Italy’s Lakes District – RACQ Members Magazine, Oct/Nov 2017 issue

Lugano: the sunnier side of Switzerland – Vacations & Travel Mag, 06 October 2017

The town that gave Russia its name – BBC Travel, 03 October 2017

England’s beautiful Lakes District – Vacations & Travel Mag, 22 September 2017

Lyon with the Little Prince and Friends – Provincial Living Australia, 04 September 2017

Is this the most delicious valley in Austria? – HuffPost Travel, 16 August 2017

Why people think Germans aren’t funny – BBC Travel, 04 August 2017

Travel destinations for crazy cat lovers – Escape, News Corp, 23 July 2017 (print) / 26 July 2017 (online)

Zurich West: not your usual bankers’ quarter – Vacations & Travel Mag, 16 June 2017

Prague, away from the crowds – RACQ Members Magazine, June/July 2017 issue

Majesty in Moscow (Hotel National Review) – International Traveller Magazine, 3 May 2017 + online

London by Foot – Malaysia Airlines GOING PLACES magazine, 3 March 2017

Moscow travel feature – Virgin Australia VOYEUR magazine, 1 February 2017, page 90

The Pleasures of Getting Lost in Montmartre – International Living Australia, 24 April 2016

5 of the best hotels in Kiev – A Luxury Travel Blog, 21 July 2015

10 reasons why travellers make terrible friends – Huffington Post Blog, 13 February 2015

Back From The Brink – Travel Talk magazine, Issue TT593 page 46-48, March 2014

 


> CUSTOM CONTENT <

I work with content agencies and produce custom content for travel and lifestyle brands. These are what you would called ‘promotional features’ or ‘advertorials’.

Experience the magic of Europe with adventure and friendship – advertorial created for Flight Centre Australia

Travel off-the-beaten track in Britain and discover amazing moments with Flight Centre – advertorial created for Flight Centre Australia

Secrets in Puebla City – created for Rosewood Hotels Group with BBC Storyworks

Phuket Radiance – created for Rosewood Hotels Group with BBC Storyworks

Phnom Penh Revival – created for Rosewood Hotels Group with BBC Storyworks

 


Testimonial for my work:

We brought in Amy to manage content on our business’ blog. Admittedly, our content can at times be considered a dry subject but Amy has consistently found the stories behind the news that is of interest to our clients and readers. SEO leads to the site are up and undoubtedly have brought in new contacts thanks to Amy’s work alone. Highly recommended.

~James Incles, Managing Director, ESG Search

 


> NON-TRAVEL FEATURES <

Why quitting you job could be the best thing for your career – Sydney Morning Herald, 26 August 2017 + online

Life after competitive sport – Sydney Morning Herald, 19 August 2017 + online

Going for broke – Sydney Morning Herald, 18 February 2017 + online

Preparing for career paths that may not yet exist – Sydney Morning Herald, 15 Oct 2016 + online

What Brexit taught me about being a team player – SBS Comments & Analysis, 23 June 2016

3 reasons why you are never too old to succeedAWE Connect, 06 May 2016

Ordinary People – The Big Issue, issue no. 509 page 11, 08 April 2016

More women needed at the top in international security – Sydney Morning Herald, 31 Oct 2015

Demand for multiple skills – My Career Sydney Morning Herald, 1-2 February 2014

All At Sea – The Big Issue, issue no. 449 page 21, 09 January 2014

The Hitch – The Big Issue, issue no. 451, 07 February 2014


Testimonial for my work:

Amy is one of the most dedicated and professional writers I have had the pleasure of working with. She turns around copy at speed, always on deadline, and flawlessly tailors her writing to suit the publication or style of article commissioned. I’ve worked with Amy for close to four years and I hope to continue doing so for many years to come. Not only does she stay in regular contact with new leads or original story ideas but is a wonderful all round person – and, I am glad to now say, she has become a brilliant friend too.

~Marie Teather, Worldette Founder / Custom Content Editor BBC Worldwide (APAC)

 


> REGULAR/STAFF CONTRIBUTIONS <

I have previously written for In The Know Traveler, Worldette and Expedia online blogs.

Click on a logo below to view a list of articles written for the website.

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Worldette


Like my style? I am available for freelance commissions in travel, lifestyle and profiles. Contact me.