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Footprints & Memories

Stories behind the stories. By Travel Writer, Amy McPherson

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      Amy McPherson writing portfolio

      As a freelance writer, I have been published in various international consumer and custom publications. Here is a sample of my works.

      Amy McPherson writing portfolio

      > TRAVEL FEATURES <

      Urban farms and rooftop vineyards: Meet the greener, cleaner forces behind Montréal’s food scene – Adventure.com

      The Tour de France champion who saved hundreds of Jews – BBC Travel

      Exploring the Gran Paradiso National Park in Aosta – Italia! magazine / Italy Travel and Life

      Hiking Europe’s Hardest Trail – France Today

      Greccio: The Italian village that’s home to the world’s first nativity scene – BBC Travel

      Kingston upon Thames: London’s town of kings and queens – BBC Travel

      Vegemite: 100 Years of an Aussie icon – Adventure.com

      “Like winning the lottery”: Why thousands of tourists are applying to help ‘fix’ a country – Adventure.com

      How to plan a walking tour of Lille, on the trail of great craft beers – National Geographic Traveller UK

      How to hike Scotland’s Hebridean Way – Independent.co.uk

      Riding the cobbles of Flanders and coffee with Allan Peiper – Bicycling Australia

      Lecce: Puglia’s Baroque lady – Italia! magazine (print and online)

      Wellness in the Mountains of Trentino – Italia! magazine (print and online)

      5 Winter Adventures in Germany – World Nomad

      Best Spa and Wellness Hotels in Ukraine – The Culture Trip

      Stay in Vilnius based on your Interests – The Culture Trip

      Fairytale Castles in Slovakia for the Perfect Wedding – The Culture Trip

      Standing at the crossroads in Gorizia – Italia! magazine (print and online)

      The Amiata Effect – Italia! magazine (print and online)

      A tasty tour of Paris – thegoodlifefrance.com

      What to see and do in Orleans – thegoodlifefrance.com

      The Homecoming I wasn’t expecting – Escape, News Corp

      6 Unique and Unexpected Experiences in London – InternationalTraveller.com

      My trick of eating street food without getting sick – Escape, News Corp (3 October 2018)

      10 amazing dark sky destinations around the world – Escape, News Corp (30 September 2018)

      Routes de la Porcelaine, Limoges – Provincial Living magazine (AUS), issue 14 (Winter, 2018)

      Cycling in France – Provincial Living magazine (AUS), issue 14 (Winter, 2018)

      Turn left, not right: the trick that lets you see Dubrovnik at its best – Escape, News Corp

      Royal Connection. A guide to Windsor – Malaysia Airlines GOING PLACES magazine May issue 2018

      Degustation in Dijon – Provincial Living magazine (AUS), issue 13 (Autumn, 2018)

      Embracing Nakedness in Finnish saunas – In The Moment magazine, March 2018

      Chasing reindeer and Northern Lights in Finland’s Lapland – www.vacationsmag.com, 02 March 2018

      Slow living in Hemingway’s footsteps – Wellbeing magazine, March 2018

      The Mysterious Origins of Finland’s True Name – BBC Travel, 26 February 2018

      Adventure on two wheels – In The Moment magazine, January 2018

      Five reasons you’ll love Austria’s Bregenzerwald – www.vacationsmag.com, 13 October 2017

      Carpe Diem on Italy’s Lakes District – RACQ Members Magazine, Oct/Nov 2017 issue

      Lugano: the sunnier side of Switzerland – www.vacationsmag.com, 06 October 2017

      The town that gave Russia its name – BBC Travel, 03 October 2017

      England’s beautiful Lakes District – www.vacationsmag.com, 22 September 2017

      Lyon with the Little Prince and Friends – Provincial Living magazine (AUS), 04 September 2017

      Is this the most delicious valley in Austria? – HuffPost Travel, 16 August 2017

      Why people think Germans aren’t funny – BBC Travel, 04 August 2017

      Travel destinations for crazy cat lovers – Escape, News Corp, July 2017

      Zurich West: not your usual bankers’ quarter – www.vacationsmag.com, 16 June 2017

      Prague, away from the crowds – RACQ Members Magazine, June/July 2017 issue

      Majesty in Moscow (Hotel National Review) – International Traveller Magazine, 3 May 2017 + online

      London by Foot – Malaysia Airlines GOING PLACES magazine, 3 March 2017

      Moscow travel feature – Virgin Australia VOYEUR magazine, 1 February 2017, page 90

      The Pleasures of Getting Lost in Montmartre – International Living Australia, 24 April 2016

      Back From The Brink – Travel Talk magazine, Issue TT593 page 46-48, March 2014


      > CUSTOM CONTENT <

      I work with content agencies and produce custom content for travel and lifestyle brands. These are what you would called ‘promotional features’ or ‘advertorials’.

      Experience the magic of Europe with adventure and friendship – advertorial created for Flight Centre Australia

      Travel off-the-beaten track in Britain and discover amazing moments with Flight Centre – advertorial created for Flight Centre Australia

      Secrets in Puebla City – created for Rosewood Hotels Group with BBC Storyworks

      Phuket Radiance – created for Rosewood Hotels Group with BBC Storyworks

      Phnom Penh Revival – created for Rosewood Hotels Group with BBC Storyworks


      Testimonial for my work:

      We brought in Amy to manage content on our business’ blog. Admittedly, our content can at times be considered a dry subject but Amy has consistently found the stories behind the news that is of interest to our clients and readers. SEO leads to the site are up and undoubtedly have brought in new contacts thanks to Amy’s work alone. Highly recommended.

      ~James Incles, Managing Director, ESG Search


      > NON-TRAVEL FEATURES <

      Why quitting you job could be the best thing for your career – Sydney Morning Herald, 26 August 2017 + online

      Life after competitive sport – Sydney Morning Herald, 19 August 2017 + online

      Going for broke – Sydney Morning Herald, 18 February 2017 + online

      Preparing for career paths that may not yet exist – Sydney Morning Herald, 15 Oct 2016 + online

      What Brexit taught me about being a team player – SBS Comments & Analysis, 23 June 2016

      3 reasons why you are never too old to succeed – AWE Connect, 06 May 2016

      Ordinary People – The Big Issue, issue no. 509 page 11, 08 April 2016

      More women needed at the top in international security – Sydney Morning Herald, 31 Oct 2015

      Demand for multiple skills – My Career Sydney Morning Herald, 1-2 February 2014

      All At Sea – The Big Issue, issue no. 449 page 21, 09 January 2014

      The Hitch – The Big Issue, issue no. 451, 07 February 2014


      Testimonial for my work:

      Amy is one of the most dedicated and professional writers I have had the pleasure of working with. She turns around copy at speed, always on deadline, and flawlessly tailors her writing to suit the publication or style of article commissioned. I’ve worked with Amy for close to four years and I hope to continue doing so for many years to come. Not only does she stay in regular contact with new leads or original story ideas but is a wonderful all round person – and, I am glad to now say, she has become a brilliant friend too.

      ~Marie Teather, Worldette Founder / Custom Content Editor BBC Worldwide (APAC)


      > REGULAR/STAFF CONTRIBUTIONS <

      I have previously written for In The Know Traveler, Worldette and Expedia online blogs.

      Click on a logo below to view a list of articles written for the website.

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      Worldette


      Like my style? I am available for freelance commissions in travel, lifestyle and profiles. Contact me.

       

       

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